OUR MISSION
Our Value
Urban Taste was born from a simple observation: Indonesian street food holds our dearest culinary memories, yet it rarely receives the dedicated space and hospitality it deserves.
We set out to bridge this gap. By preserving traditional charcoal cooking methods while sourcing premium local ingredients, we offer an angkringan experience that respects history and welcomes the future.
OUR STORY
Our Journey
The Roadside Cart
Our founder, Rusdi, opens a humble 'Angkringan' cart on a dark street corner, serving nasi kucing to midnight workers and students.
2012
Secret Satay Recipe
Perfecting the sweet-savory marination glaze. Word spreads, attracting food bloggers and creating lines around the block every evening.
2016
Urban Taste begin
Believing that street cuisine deserves a permanent indoor venue, we open the first modern restaurant branch in Yogyakarta, elevating the design.
2021
A Modern Benchmark
Now operating nationwide, maintaining clean-kitchen standards and authentic charcoal grilling in every sleek, comfortable city location.
Today
OUR TEAM
Our Squad
Rusdi pratama
Founder & Chief Executive Officer
Sari Wulandari
Head of Culinary
Aditya Nugroho
Operations Director
Maya Kartika
Head of Brand & Experience